Electronic word-of-mouth and consumer purchase intentions in social e-commerce.
Yang ZhaoLin WangHuijie TangYaming ZhangPublished in: Electron. Commer. Res. Appl. (2020)
Keyphrases
- purchase intention
- online stores
- electronic word of mouth
- online shopping
- electronic commerce
- social network sites
- consumer behavior
- social interaction
- virtual communities
- product information
- purchase behavior
- marketing strategies
- online shoppers
- social networks
- positive or negative
- purchase decision
- knowledge sharing
- purchasing behavior
- website
- product quality
- structural equation modeling
- service quality
- attitudes toward
- customer satisfaction
- social influence
- positive and negative
- online retailers
- information systems
- customer relationship management
- social networking