Generating brand awareness in Online Social Networks.
Albert A. BarredaAnil BilgihanKhaldoon NusairFevzi OkumusPublished in: Comput. Hum. Behav. (2015)
Keyphrases
- online social networks
- social networks
- social context
- network structure
- social relationships
- social media
- online social networking
- social relations
- social ties
- data collection
- social networking sites
- social networking
- malicious activities
- random walk
- viral marketing
- social graphs
- link prediction
- online communities
- bipartite graph
- third party