Competitive strategy selection in retail E-Commerce using IF AHP & TOPSIS methodology.
Mahmut Mahir KurtOsman YaziciogluPublished in: J. Intell. Fuzzy Syst. (2021)
Keyphrases
- fuzzy topsis
- group decision making
- fuzzy multi criteria decision making
- selection strategy
- analytic hierarchy process
- multi criteria decision making
- selection strategies
- multi criteria
- multiple criteria
- decision making
- electronic commerce
- selection algorithm
- ideal solution
- evaluation model
- decision makers
- cross selling
- fuzzy set theory
- evaluation method
- supply chain
- selection criterion
- operational decisions
- competitive environment
- pairwise comparison
- intuitionistic fuzzy
- case study