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Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising.

Juhnyoung LeeMark PodlaseckEdith SchonbergRobert Hoch
Published in: Data Min. Knowl. Discov. (2001)
Keyphrases
  • clickstream data
  • website
  • online stores
  • user centric
  • browsing behavior
  • web pages
  • web documents