Mechanism Design for Multi-slot Ads Auction in Sponsored Search Markets.
Xiaotie DengYang SunMing YinYunhong ZhouPublished in: FAW (2010)
Keyphrases
- mechanism design
- sponsored search
- double auction
- click prediction
- sponsored search auctions
- prediction markets
- online advertising
- search engine
- auction mechanisms
- click through rate
- game theory
- computational advertising
- incomplete information
- combinatorial auctions
- online markets
- user experience
- web search
- bidding strategies
- click models
- contextual advertising
- incentive compatible
- display advertising
- budget constraints
- search behavior
- cooperative
- strategy proof
- multi agent
- user behavior
- search result