Active Learning on Digital Marketing for Advertising A University Museum Exhibition.
Toshiki UedaHiroshi BanPublished in: KES (2018)
Keyphrases
- digital museum
- active learning
- mixed reality
- consumer behavior
- internet advertising
- online advertising
- mobile advertising
- virtual reality
- virtual objects
- internet marketing
- data mining
- augmented reality
- online marketing
- advertising campaigns
- hong kong
- semi supervised
- viral marketing
- case study
- virtual museum
- marketing strategies
- random sampling
- learning algorithm
- selective sampling
- direct marketing
- machine learning
- cultural heritage
- learning strategies
- decision making
- marketing campaigns
- university libraries
- e learning
- digital content
- social media
- supervised learning
- virtual environment
- relevance feedback
- long term
- learning process
- website
- metadata
- virtual world
- pool based active learning