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Configuring Retail Fulfillment Processes for Omni-Channel Customer Steering.
Johannes Wollenburg
Andreas Holzapfel
Alexander H. Hübner
Heinrich Kuhn
Published in:
Int. J. Electron. Commer. (2018)
Keyphrases
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customer behavior
point of sale
communication channels
electronic commerce
database
multi channel
omni directional
customer service
customer satisfaction
call center
customer relationship management
data sets
customer knowledge