Beyond Technological Capabilities: The Mediating Effects of Analytics Culture and Absorptive Capacity on Big Data Analytics Value Creation in Small- and Medium-Sized Enterprises.
Ajax PersaudJavid ZarePublished in: IEEE Trans. Engineering Management (2024)
Keyphrases
- big data analytics
- small and medium sized enterprises
- big data
- social media
- electronic commerce
- absorptive capacity
- competitive advantage
- information and communication technologies
- data mining
- machine learning
- social interaction
- business intelligence
- data integration
- database
- data processing
- relational databases
- information technology
- artificial intelligence
- real world