Negative Spillover of External WOM in Supply Chain Partnership.
Xiaolun WangHong ChenZhang ChengHong LingPublished in: PACIS (2015)
Keyphrases
- supply chain
- consumer behavior
- social networking sites
- information sources
- supply chain management
- product reviews
- positive and negative
- inventory management
- bullwhip effect
- service level
- operating costs
- quantity discount
- decision making
- electronic word of mouth
- supplier selection
- inventory control
- positive or negative
- lead time
- social networking
- marketing strategies
- information and communication technologies
- rfid technology
- cost savings
- online shopping
- sentiment classification
- online social networks
- reinforcement learning
- revenue sharing
- social networks