Marketing Information Systems in the Fortune 500 Companies: Past, Present, and Future.
Eldon Y. LiRaymond McLeod Jr.John C. RogersPublished in: J. Manag. Inf. Syst. (1993)
Keyphrases
- information systems
- competitive advantage
- long term
- marketing strategies
- predictive modeling
- online marketing
- business managers
- customer relationship management
- past observations
- short and long term
- social media
- website
- historical information
- market competition
- real world
- high tech
- systems development
- decision making
- knowledge management
- business world
- information technology
- customer base
- small and medium sized
- past experience
- health care
- enterprise resource planning
- data analysis
- social networks
- search engine