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A Preliminary Assessment of Different Trust Formation Models: The Effect of Third Party Endorsements on Online Shopping.

Sarah P. W. ShekChoon-Ling SiaKai H. Lim
Published in: HICSS (2003)
Keyphrases
  • third party
  • online shopping
  • personal information
  • sensitive information
  • purchase intention
  • information systems
  • reverse logistics
  • database
  • databases
  • social networks
  • statistically significant
  • smart card