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The joint effect of association-based corporate posting strategy and eWOM comment valence on social media.

Zifei Fay ChenCheng HongCong Li
Published in: Internet Res. (2017)
Keyphrases
  • social media
  • user comments
  • case study
  • knowledge management
  • social networks
  • website
  • computational model
  • social interaction
  • user generated content