Modeling the diffusion of generation products in the presence of heterogeneous strategic customers for determining optimal marketing-mix strategies.
Somayeh Najafi-GhobadiJafar BagherinejadAta Allah TaleizadehPublished in: Comput. Ind. Eng. (2021)
Keyphrases
- potential customers
- marketing campaigns
- consumer behavior
- competitive environment
- optimal strategy
- customer relationship management
- customer support
- purchasing behavior
- decision making
- customer base
- short and long term
- pricing strategies
- customer behavior
- data mining
- expected profit
- customer retention
- customer preferences
- marketing strategies
- customer requirements
- product recommendation
- customer loyalty
- software vendors
- knowledge management
- dynamic programming
- website
- business opportunities
- case study
- social media
- high tech
- predictive modeling
- online stores
- financial services
- direct marketing
- customer demand