End User Perception of Online Risk under Uncertainty.
Vaibhav GargL. Jean CampPublished in: HICSS (2012)
Keyphrases
- end users
- risk measures
- application development
- online learning
- user interface
- user requirements
- user driven
- web applications
- business intelligence
- user experience
- risk averse
- internet users
- search tools
- expected utility
- decision making
- risk aversion
- visual interfaces
- user friendliness
- robust optimization
- decision theory
- risk assessment
- service providers
- expert systems