Finding Target Users Interested in Regional Areas Using Online Advertising and Social Network Services.
Jun SasakiShizune TakahashiShuang LiIssei KomatsuKeizo YamadaMasanori TakagiPublished in: SoMeT (2015)
Keyphrases
- social network services
- online advertising
- behavioral targeting
- advertising campaigns
- social networking
- user behavior
- social relationships
- personal information
- internet advertising
- knowledge sharing
- south african
- online social
- user experience
- long tail
- user interaction
- user interface
- share knowledge
- end users
- data mining
- contextual advertising