Why do consumers participate in brand microblogs?

Yue Jin Jinghua Huang

Published in: Electron. Commer. Res. Appl. (2017)

Keyphrases

social media
cooperative
online shopping
topic detection
social media streams
decision trees
purchase intention
user generated content
knowledge base
microblog posts
mobile devices
consumer behavior
information overload
group buying
data sets
multi agent
decision making