Empirical Research on Customer Communication Challenges in the Companies Adopting Agile Practices.
Paolo CiancariniShokhista ErgashevaIlyuza GizzatullinaVladimir IvanovSergey MasyaginGiancarlo SucciPublished in: ICEIS (2) (2021)
Keyphrases
- market segments
- marketing strategies
- small and medium sized enterprises
- lessons learned
- customer data
- real world
- case study
- management practices
- electronic commerce
- communication systems
- communication networks
- extreme programming
- customer service
- project management
- software industry
- potential customers
- software development
- empirical data
- competitive environment
- tool support
- customer loyalty
- customer base
- development process
- marketing campaigns
- service times
- call center
- requirements engineering
- competitive advantage
- supply chain management