K-Means Cluster Analysis Based on Consumer Behavior.
Kunpeng CaiMaria Rosario RodaviaPublished in: AIAM (2022)
Keyphrases
- cluster analysis
- consumer behavior
- k means
- clustering algorithm
- data clustering
- online shopping
- categorical data
- clustering method
- clustering analysis
- purchasing behavior
- partitional clustering
- fuzzy clustering
- spectral clustering
- clustering result
- hierarchical latent class models
- marketing strategies
- data mining
- fuzzy c means
- hierarchical clustering
- expectation maximization
- clustering quality
- unsupervised learning
- cluster centers
- cluster structure
- data analysis
- cluster validity
- principal component analysis
- personalized recommendation
- agglomerative hierarchical clustering
- data mining techniques