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Revenue monotone mechanisms for online advertising.
Gagan Goel
Mohammad Reza Khani
Published in:
WWW (2014)
Keyphrases
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online advertising
sponsored search
display advertising
user behavior
contextual advertising
behavioral targeting
user experience
click through rate
advertising campaigns
click prediction
user interaction
information retrieval systems
long tail
upper bound
web pages
search advertising
data mining
mechanism design