Probabilistic latent semantic user segmentation for behavioral targeted advertising.
Xiaohui WuJun YanNing LiuShuicheng YanYing ChenZheng ChenPublished in: KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Keyphrases
- targeted advertising
- latent semantic
- user supplied
- latent semantic indexing
- latent semantic analysis
- query expansion
- probabilistic latent semantic analysis
- semantic information
- probabilistic model
- image segmentation
- maximum likelihood
- generative model
- metadata
- user queries
- active learning
- keywords
- multiscale
- clustering algorithm