Barriers Affecting Social Media Adoption in Finnish Tourism Businesses.
Juho PesonenJenni MikkonenMarika MakkonenAntti HonkanenPublished in: ENTER (2014)
Keyphrases
- social media
- business organizations
- social media platforms
- government services
- e government
- small businesses
- electronic commerce
- electronic business
- mobile payment
- tourism industry
- united states
- software industry
- user generated content
- widespread adoption
- social networks
- business models
- social networking
- big data
- online consumer
- economic development
- technology adoption
- information systems
- social media data
- social media sites
- public opinion
- social networking sites
- online communities