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Shaping IT Standardization in the Automotive Industry - The Role of Power in Driving Portal Standardization.

Martina H. GerstRaluca Bunduchi
Published in: Electron. Mark. (2005)
Keyphrases
  • automotive industry
  • mass customization
  • artificial intelligence
  • real time
  • metadata
  • decision making
  • np hard
  • case based reasoning