The Impact of Online Shopping Carnival on Consumer Decision-Making: The Moderating Role of Gender.

Tianshi Li Wenli Li Yuqing Zhao Hao Chen

Published in: PACIS (2019)

Keyphrases

online shopping
decision making
individual differences
internet usage
online consumer
consumer behavior
customer satisfaction
service quality
decision makers
purchase intention
online shoppers
shopping behavior
satisfaction degree
gender differences
significant predictors
personal information
user centric