Marketing Information Systems Usage in Taiwan's Top 1000 Companies.
Eldon Y. LiHoun-Gee ChenJinsheng RoanPublished in: J. Comput. Inf. Syst. (2001)
Keyphrases
- information systems
- marketing strategies
- business managers
- online marketing
- small and medium sized
- high tech
- potential customers
- enterprise resource planning
- customer relationship management
- business world
- data mining
- support systems
- information technology
- social media
- marketing campaigns
- success stories
- decision making
- customer data
- financial services
- direct marketing
- long term
- competitive advantage
- customer behavior
- customer base
- banking industry
- website
- international business
- search engine marketing
- databases
- business decisions
- competitive environment
- knowledge management