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Learning Supplementary NLP Features for CTR Prediction in Sponsored Search.

Dong WangShaoguang YanYunqing XiaKavé SalamatianWeiwei DengQi Zhang
Published in: KDD (2022)
Keyphrases
  • online advertising
  • natural language processing
  • co occurrence
  • search algorithm
  • click prediction
  • image retrieval
  • information extraction