Characterizing Social Marketing Behavior of E-commerce Celebrities and Predicting Their Value.
Xiang LiYuchun GuoYe ShengYishuai ChenPublished in: INFOCOM Workshops (2020)
Keyphrases
- social media
- social behavior
- human behavior
- consumer behavior
- electronic commerce
- social interaction
- consumer products
- social networks
- customer behavior
- data mining
- data mining technology
- multi agent systems
- cross selling
- knowledge sharing
- customer relationship management
- customer service
- communication patterns
- behavioral patterns
- website
- decision making