The moderating effects of psychological reactance and product involvement on online shopping recommendation mechanisms based on a causal map.
Soonjae KwonNamho ChungPublished in: Electron. Commer. Res. Appl. (2010)
Keyphrases
- online shopping
- customer preferences
- purchase intention
- consumer behavior
- product descriptions
- shopping behavior
- product search
- customer satisfaction
- online shoppers
- service quality
- product recommendation
- personal information
- satisfaction degree
- online retailers
- recommender systems
- causal relationships
- internet usage
- product design
- collaborative filtering
- databases
- recommendation systems
- website