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From persuasive messages to tactics: Exploring children's knowledge and judgement of new advertising formats.
Piet de Pauw
Ralf De Wolf
Liselot Hudders
Veroline Cauberghe
Published in:
New Media Soc. (2018)
Keyphrases
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knowledge acquisition
knowledge discovery
knowledge base
multimedia
knowledge based systems
neural network
knowledge representation
knowledge sharing
pilot study
information systems
email
prior knowledge
case based reasoning
knowledge management
educational games
young children