Measuring brand-related content in social media: a socialization theory perspective.
Naghmeh SabermajidiNaser ValaeiM. S. BalajiSee-Kwong GohPublished in: Inf. Technol. People (2020)
Keyphrases
- social media
- user generated content
- social media data
- social media platforms
- online social
- social interaction
- social networking sites
- metadata
- user generated
- web content
- social media streams
- media content
- social context
- user experience
- closely related
- web documents
- viewpoint
- multimedia
- learning processes
- social networking
- user behavior
- social web
- computer science
- social networks