The IPO window of opportunity for digital product and service firms.
Richard B. CarterTroy J. StraderFrederick H. DarkPublished in: Electron. Mark. (2012)
Keyphrases
- product information
- network effects
- lifecycle management
- service providers
- information goods
- information technology
- strategic decisions
- web services
- pricing strategies
- website
- competitive environment
- manufacturing companies
- online stores
- information systems
- life cycle
- customer service
- production cost
- customer support
- mobile services
- potential customers
- service composition
- service quality
- profit maximizing
- managerial implications
- service oriented
- customer requirements
- marketing campaigns
- product development
- digital content
- customer satisfaction
- product design
- heavy traffic