Social buying: the effects of group size and communication on countering seller market power.
Alexander PelaezKarl Reiner LangYuecheng YuPublished in: ICEC (2012)
Keyphrases
- group formation
- group dynamics
- communication patterns
- social groups
- power consumption
- online communication
- social skills
- social interaction
- communication networks
- communication tools
- electronic markets
- sharing information
- instant messaging
- individual level
- virtual communities
- social media
- social networks
- decision making
- social network analysis
- collaborative learning
- social learning
- stock price
- third party
- information sharing
- network dynamics