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Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies.
Taezoon Park
Rashmi Shenoy
Gavriel Salvendy
Published in:
Behav. Inf. Technol. (2008)
Keyphrases
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literature review
mobile phone
case study
mobile devices
mobile users
fuzzy theory
information systems development
mobile learning
current issues
smart phones
real world
m learning
mobile phone users
social networks
lessons learned
cellular phone
text entry
multimedia