Morphic: Auto-Personalization on a Global Scale.

Gregg C. Vanderheiden Jonathan Lazar J. Bern Jordan Yao Ding Rachel E. Wood

Published in: CHI (2020)

Keyphrases

global scale
user modeling
recommender systems
user profiles
context aware
web personalization
collaborative filtering
user model
dynamic adaptation
database
real time
neural network
personalized web search
customer retention
news recommendation
educational hypermedia