Big Data Based E-commerce Search Advertising Recommendation.
Ming TaoPeican HuangXueqiang LiKai DingPublished in: CSS (1) (2019)
Keyphrases
- big data
- search advertising
- electronic commerce
- data analysis
- recommender systems
- cloud computing
- collaborative filtering
- data processing
- search engine
- user behavior
- data management
- big data analytics
- online advertising
- business intelligence
- unstructured data
- user preferences
- display advertising
- direct marketing
- social media
- knowledge discovery
- click prediction
- internet search engines
- data warehousing
- business analytics
- information processing
- case study
- contextual factors
- information technology
- relational databases
- real world
- website
- machine learning