Empirische Untersuchung der Nutzerakzeptanz einer Demand-Side-Plattform für Programmatisches Marketing.
Yelka von ZastrowFahri YetimPublished in: HMD Prax. Wirtsch. (2024)
Keyphrases
- social media
- website
- data mining
- customer relationship management
- consumer behavior
- data mining technology
- customer behavior
- decision making
- real time
- target audience
- database marketing
- purchasing behavior
- international business
- telecommunications industry
- online marketing
- success stories
- short and long term
- potential customers
- search engine marketing
- financial services
- marketing strategies
- predictive modeling
- case study