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An Empirical Study of the Relationship of IT Intensity and Organizational Absorptive Capacity on CRM Performance.
Jashen Chen
Russell K. H. Ching
Published in:
J. Glob. Inf. Manag. (2004)
Keyphrases
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organizational learning
absorptive capacity
competitive advantage
customer relationship management
information technology
information systems
technology adoption
decision making
knowledge management
databases
knowledge sharing
metadata
business processes
external information