Do safe buy buttons and integrated path-to-purchase on social platforms improve users' shopping-related responses?
Francisco José Martínez-LópezYangchun LiHuaming LiuChangyuan FengPublished in: Electron. Commer. Res. Appl. (2020)
Keyphrases
- social media
- online shoppers
- online shopping
- social networking sites
- social web
- social bookmarking systems
- social communities
- user generated
- end users
- social networks
- shortest path
- crowd sourcing
- collaborative filtering
- information seeking
- user experience
- social interaction
- social context
- micro blogging
- online social
- online stores
- user profiles