Why users purchase virtual products in MMORPG? An integrative perspective of social presence and user engagement.
Wei JinYongqiang SunNan WangXi ZhangPublished in: Internet Res. (2017)
Keyphrases
- user engagement
- user experience
- product information
- user satisfaction
- social presence
- user interface
- recommender systems
- virtual communities
- collaborative filtering
- virtual environment
- virtual world
- end users
- social media
- case study
- information systems
- learning experience
- user behavior
- mobile applications
- mobile devices
- cooperative
- metadata