Time-Series Clustering for Determining Behavioral-Based Brand Loyalty of Users Across Social Media.
Eleanna KafezaGerasimos RompolasSokratis KyriazidisChristos MakrisPublished in: IEEE Trans. Comput. Soc. Syst. (2023)
Keyphrases
- social media
- user generated content
- end users
- social networking sites
- social media data
- social networks
- social media platforms
- social networking
- user participation
- user interaction
- user generated
- big data
- social media streams
- search behavior
- user experience
- social interaction
- collaborative filtering
- human behavior
- online communities
- online shopping
- online forums
- social media sites
- decision makers
- social activities
- recommender systems
- sharing websites
- information retrieval