Characterizing customer groups for an e-commerce website.
Qing WangDwight J. MakaroffH. Keith EdwardsPublished in: EC (2004)
Keyphrases
- website
- electronic commerce
- online stores
- potential customers
- customer preferences
- customer loyalty
- customer relationship management
- consumer behavior
- product information
- internet usage
- business transactions
- web pages
- customer satisfaction
- website design
- business models
- mobile commerce
- social networks
- customer service
- web users
- cluster analysis