Mathematical Modeling of Competition in Sponsored Search Market
Jian LiuDah Ming ChiuPublished in: CoRR (2010)
Keyphrases
- mathematical modeling
- competitive market
- sponsored search
- online markets
- click prediction
- search engine
- sponsored search auctions
- online advertising
- mathematical model
- mathematical models
- ordinary differential equations
- computational intelligence
- budget constraints
- discrete event
- user experience
- systems biology
- search behavior
- data analysis
- web search
- search advertising
- click through rate
- electricity markets
- gene regulatory networks
- display advertising
- natural language processing
- artificial intelligence