Effects of the Network Structure on the Dynamics of Viral Marketing.
Marek OpuszkoJohannes RuhlandPublished in: Wirtschaftsinformatik (2013)
Keyphrases
- network structure
- viral marketing
- online social networks
- social networks
- information diffusion
- influence maximization
- social influence
- communication networks
- complex networks
- network analysis
- diffusion models
- social networking
- network size
- dynamic networks
- social relationships
- small world
- network evolution
- link prediction
- real world networks
- social network analysis
- online communities
- structure learning
- community structure
- greedy algorithm
- social interaction
- social structure
- image processing