The E-commerce Precision Marketing Strategy in Big Data Environment.
Junyi LinPublished in: CSIA (2) (2020)
Keyphrases
- information systems
- big data
- marketing strategies
- cloud computing
- social media
- data analysis
- information technology
- support systems
- data management
- big data analytics
- database marketing
- data visualization
- business intelligence
- business analytics
- unstructured data
- electronic commerce
- real time
- database
- data processing
- customer satisfaction
- machine learning
- data science
- data warehousing
- information processing
- knowledge discovery
- data sources
- direct marketing
- artificial intelligence