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The Effects of Web Personalization on User Attitude and Behavior: An Integration of the Elaboration Likelihood Model and Consumer Search Theory.
Shuk Ying Ho
David Bodoff
Published in:
MIS Q. (2014)
Keyphrases
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web personalization
likelihood model
user interests
usage data
user queries
user profiles
probabilistic model
recommender systems
search queries
recommendation systems
web usage data
collaborative filtering
user preferences
sentiment analysis
keyword search
web users
user interaction
information retrieval systems