Optimizing Customer Assignments to Direct Marketing Activities: A Binary Linear Programming Formulation.
Tamara BiglerPhilipp BaumannManuel KammermannPublished in: IEEM (2019)
Keyphrases
- direct marketing
- linear programming
- marketing strategies
- data mining
- data mining applications
- quadratic programming
- database marketing
- database technology
- linear program
- data processing
- customer relationship management
- customer satisfaction
- lp relaxation
- dynamic programming
- optimal solution
- np hard
- data analysis
- database systems
- steady state
- objective function
- decision trees
- information systems