Why Do Players Stick to a Specific Online Game? The Users and Gratifications Perspective.

Jen-Her Wu Shu-Ching Wang Ho-Huang Tsai

Published in: AMCIS (2009)

Keyphrases

online game
virtual communities
multi player
online communities
online gaming
computer games
educational games
user interface
end users
game based learning
game playing
user interaction
recommender systems
case study
user profiles
learning experience
user experience
multimedia
video games