Combining Various Trust Factors for E-commerce Platforms Using Analytic Hierarchy Process.
Bo LiYu ZhangHaoxue WangHaixia XiaYanfei LiuHangbo ZhouMing JiangPublished in: J. Softw. (2014)
Keyphrases
- analytic hierarchy process
- evaluation method
- evaluation model
- fuzzy analytic hierarchy process
- analytical hierarchy process
- decision makers
- fuzzy comprehensive evaluation
- logistics industry
- electronic commerce
- multi criteria
- ahp method
- multiple criteria
- core competence
- calculation method
- reputation models
- data mining techniques
- intuitionistic fuzzy
- credit risk
- judgment matrix
- expert systems