How do short videos influence users' behavioral intentions?
Mingxia MaNa ZhangPublished in: PACIS (2023)
Keyphrases
- user generated
- social influence
- online video
- end users
- user interface
- user interaction
- multiple users
- viral marketing
- user profiles
- user centric
- video content
- user experience
- information sources
- collaborative filtering
- user perceptions
- image sequences
- video sequences
- theory of planned behavior
- daily life
- user satisfaction
- web content
- social media
- mobile devices