Factors Affecting Mobile Banking Loyalty in Thailand.
Phaninee NaruetharadholRoland KollerTeerapong NuanmaneeTanaton NimsrichanNathatenee GebsombutPublished in: MMBD (2020)
Keyphrases
- factors affecting
- factors influencing
- key factors
- mobile devices
- mobile phone
- perceived usefulness
- mobile computing
- service quality
- mobile commerce
- mobile applications
- mobile users
- customer satisfaction
- mobile learning
- mobile services
- neural network
- potential customers
- competitive advantage
- mobile networks
- mobile environments
- online shopping