Optimal Product Launch Times in a Duopoly: Balancing Life-Cycle Revenues with Product Cost.

Sergei V. Savin Christian Terwiesch

Published in: Oper. Res. (2005)

Keyphrases

life cycle
product life cycle
mass production
product design
design process
software product
concurrent engineering
business models
product development
development life cycle
dynamic programming
metamodel
expected cost
requirements engineering
real world
online advertising
expert systems
reinforcement learning